CDK Fixed Operations Edge is a trusted resource for their car dealerships’ software enhancements. By reinvesting in its fixed operations tools, CDK updates its interface for a more consistent and efficient user experience. This includes improvements in color, typography, and overall design to make the software products more intuitive and user-friendly. Committed to ongoing innovation, CDK ensures dealerships not only stay informed about updates but also understand how to leverage them for maximum impact.

The CDK Pinball campaign focuses on its Premier Tech Video and Communications platform which includes AI. The platform drives transparency and profitability with features such as text updates, car technician HD-quality video for service clarity or recommendations, and OEM-specific scheduled maintenance menus and promotions to drive additional profit. Premier communication solutions from CDK can help decrease call volume, speed up ASR approvals and keep customers informed. Clear and timely communication enhances the customer experience, leading to greater trust and long-term retention — ensuring dealers do not lose out.

CDK Inspect enhances car dealership service efficiency and customer experience with a streamlined multipoint inspection solution. It boosts technician productivity by providing real-time integration, simplifying inspections, and ensuring quick access to pricing and parts information. Features like Predictive Service use AI to identify potential issues, while Vehicle Tracker lets customers monitor repairs in real-time. Service Videos and Mobile Approvals improve customer engagement and expedite the approval process. Reporting tools and eSignature simplify performance tracking and streamline the final invoice process. With these capabilities, CDK Inspect helps dealerships operate more efficiently while delivering a seamless and transparent service experience.

CDK’s Powerful Pistons campaign offers a comprehensive solution to optimize a car dealership’s service department. As customer expectations continue to rise, keeping dealer technology up to date is essential. If a dealer’s Service team is currently dealing with disconnected systems and manual processes, CDK helps streamline and integrate their workflows for greater efficiency. By simplifying operations, CDK supports smoother service delivery, enabling teams to respond more effectively to customer needs, helping improve overall productivity, and running on all pistons.

In 2024, Net Promoter Scores (NPS)—a measure of customer loyalty based on how likely people are to recommend a service—rose significantly for both dealership service centers and independent repair shops. This upswing is especially important considering that the service lane continues to be the primary profit driver for franchised car dealerships. To better understand customer experiences and expectations, CDK surveyed more than 2,000 individuals who had their vehicles serviced or repaired.

More and more drivers are swapping gas pumps for electric charging stations as automakers expand their EV lineups and offer charging incentives. In fact, many EV owners say they’re not looking back—gas-powered cars are off the table. To learn more about who’s making the switch and why, CDK surveyed 300 EV owners, digging into their charging routines, concerns about range, and what they’re planning for vehicle service in the year ahead.